BoostLab

Helping authors and creators make a living doing what they love.

Project: Startup

Role: Founder/CEO

In today's online economy, making a career out of a hobby or passion is easier than ever. Discovery has become the largest hurdle to success for many creators, makers, and authors. I started BoostLab for two reasons: to solve discovery for people who are trying to make a go of it, and to work with people I truly respect. Putting money in the pockets of creatives and self-starters felt like a noble path.

As BoostLab's co-founder and CEO I did a lot of everything. I built the team, bootstrapped our early growth, and raised money. I designed the strategy as well as the product, and managed our core team and a team of consultants to rapidly execute, measure, and adjust our products. Rapid experimentation of design, product, marketing, and business model, paired with constant customer research resulted in a revenue-generating business that put money back into our users pockets.