Smarthome Platform

Defining adoption strategy through a suite of products and services for next generation smarthomes

Client: Large retail company

Role: Project lead/ Client management

The internet of things starts at home. It's a field still in its nascency, and corporate players in a dozen verticals are looking for their place at the table. We worked with a Fortune 100 client to develop an adoption strategy including product and service concepts, marketing strategy, and an experimentation plan to validate concepts using lean methodologies. The whole idea was to move fast within a big, slow company in order to prove out both the business model and customer value proposition.

Identifying where in the adoption curve to focus was the first order of business. What works for a 10 person startup doesn't fly in a company the size of a small country. It may be sexy to chase the early adopters, but it's not always the right play, especially if you need scale quickly. Once we determined who we were going after, deep ethnographic research helped us find the most pressing needs of those people. We then defined lead applications through concepts, storyboarding, marketing, and experimentation planning. During this process, we were also tasked with developing technology within a non-tech company...which is no small feat.